Recipes people want to make.
Products they naturally remember.
I research and develop recipe concepts that give a product a meaningful role in the story — then turn those ideas into polished, social-first videos. Research, product integration, filming, editing and copywriting, all from one person.
Featured Recipe Work
An ongoing partnership with Violife Canada — dairy-free product, recipe-first execution. Tap through to watch any Reel on Instagram.
Concept Kitchen — original spec recipes built around products Jenna already owns — is in development, to show the work isn't tied to one food brand. Coming soon.
More Than Recipe Filming
The strongest part of the process happens before the camera starts rolling. I research recipes and content ideas that make sense for the product, the audience and the platform — then find a way to integrate the product naturally, so the content still feels like something a viewer would genuinely save, share or recreate.
From Product Brief to Finished Reel
Recipe Research
Researching recipes, formats, seasonal moments and social trends to identify ideas that naturally fit the product.
Recipe Concept Development
Turning a product brief into a recipe idea that gives the product a clear purpose.
Product Hero Integration
Finding natural opportunities to feature the product so it feels essential to the content rather than inserted into it.
Recipe Filming
Visually appealing short-form recipe content for Reels, TikTok and other vertical platforms, filmed in a clean, well-lit kitchen space.
Video Editing
Turning footage into fast, easy-to-follow content: text overlays, close-ups, ingredient shots, process shots, transitions, music, pacing.
Social Copy
Writing hooks, captions and post copy that complement the recipe and the brand message.
Violife Canada
Recipe content + organic social.
Recipe Content · Community Management
- Researching recipe ideas
- Identifying natural product use cases
- Integrating Violife products into the recipe concept
- Filming the cooking process
- Capturing product-focused moments
- Editing short-form social videos
- Supporting accompanying social copy
The aim was never to simply showcase the package. It was to create a recipe viewers would want to watch or recreate, with Violife naturally playing the hero role within that recipe.
My Recipe Content Process
Understand the Product
What does the product do? What makes it different? Where would someone naturally use it?
Research the Recipe
Research recipes, trends, seasonal occasions and potential formats. The recipe needs to work on its own while giving the product a genuine reason to appear.
Find the Product Moment
Determine where the product should become the hero.
Film
Capture the steps viewers need while prioritizing visually satisfying product moments.
Edit for Social
Condense the recipe into an engaging short-form video with clear pacing and a strong opening.
Build the Post
Create supporting copy, hooks and calls to action around the finished recipe.
Formats I Work In
Recipe Tutorials
Clear, step-by-step recipe videos designed to be useful and saveable.
Product-Led Recipes
Recipes inspired by a specific product or product benefit.
Seasonal Recipes
Content built around moments like summer, holidays, entertaining or seasonal ingredients.
Quick Recipe Ideas
Simple, accessible recipes optimized for short-form social.
Lifestyle Food Content
Recipes presented within everyday occasions — breakfast, lunch, hosting, weeknight meals.
Product Swaps
Showing how a product can naturally substitute or replace an ingredient in a familiar recipe.
Hi, I'm Jenna.
I'm a marketer and recipe content creator with experience working with major consumer brands. My approach to food content starts with the recipe rather than the advertisement.
I research ideas that people would genuinely want to make, then find a natural way for the brand's product to play an important role in the recipe. From research and concept development through filming, editing and social copy, I can take a recipe content idea from product brief to finished Reel.
Strategy + Creation in One
I don't just receive a recipe and film it. I help figure out:
- What should we make?
- Why does it make sense for this product?
- How should the product appear?
- What will make someone stop scrolling?
- What makes it useful enough to save or share?
That gives a brand one creator who can think through both the marketing objective and the finished recipe content.